Ikigai refers to the fit between individual and his or her environment. People thrive at best in a job and organizational culture that fits their strengths and motivational factors. Instead of assessing the candidate focusing only on the things that are relevant from the employer’s point of view, we emphasize in our recruitments the fit between the candidate´s characteristics and the applied position. Good fit between the candidate and the position applied is reflected on employee well-being and productivity, contributing to the organization´s success.