Team Assessment – the Investor’s “Secret Ingredient” for Startup Success
MILJA INKERI MÄKELÄ 10/11/2025 When investors are asked what drives their investment decisions, “I invest in the team” almost invariably comes up on the list. Often, the follow-up question asks what this means in practice — and the answer is sometimes unclear. Previous experience, networks, or track record are frequently mentioned, but they don’t tell the whole story. The real question is: what makes a team successful? Why is the team so critical? The success of a startup doesn’t just depend...